Brian-cutout-formal-headshotI’ve been so excited about our upcoming seminars that I almost forgot to write about all I learned in our July get together with incoming National Vice President, Brian Walter. OK, I can’t really write about all I learned, because that would take too long, but here are some of the high points I picked up from the program.

Why use video? When you are designing curriculum for small children, you want to change up what’s going on periodically or you will lose their interest. Our adult audiences aren’t any different. Showing a short video or two in our program gives the participants a short break from us. Coincidentally it also gives us a short break from them. Ultimately that means we come back together better prepared to connect with each other again.

Where do I get video? Download it from YouTube. Record yourself. Record your clients. Download commercials (they’re like mini-movies that make us care — in thirty seconds!). Show clips from movies. Hire a production crew and actors to create your own video. Seriously, Brian showed us the ways and means to find or create videos at all different price points. We even talked about how and when to license video — and some of the pitfalls of licensing that you might not expect. Did you know if you go to MPLC.org to pay for a license to show movies, you want to be a “Public Speaker”, not a “Trainer”? Keep that in mind.

How do I make it look good? Since most video is the perfect size and resolution for a computer screen, it can suffer a bit when we project it on a much larger one. If we want to avoid the curse of (as Brian put it) “crappy” video, we can use a few framing techniques to make it appear larger than it really is. Brian took us through how to use everything from a simple black background, to a stock photo of a computer screen, television, or smartphone, to something as sophisticated as a clear, high-resolution still image (without having it compete with the video itself).

If you’d like to learn more about Brian’s program, drop me a line at gpeters@thereluctantnetworker.com. I would love to chat about all we learned that day. If you don’t want to have to count on my faulty memory or illegible notes for our September seminar with Christine Cashen, “The Lazy Speaker’s Guide to Success”, take a few moments to reserve your seat now. You won’t regret it!

PS. If you attended the July program and would still like to get in on the full subscription to all of the programs for this year, just talk to Amy at info@nsamichigan.org and she will credit your July seminar fee toward the subscription.