Congrats, you wrote a book! You’ve been counting down to the day it publishes. Have you realized that publishing isn’t the final goal?
Wouldn’t it be great if your network actually read your book and discovered how valuable your content is, so they can buy from you and/or refer you?
What’s your strategy to use this book to wake up and engage your network?
Our presenter, Robbie Samuels, designs book launches with the aim of getting 50+ Amazon reviews, but the real goal is to wake up and engage the author’s network to build a pipeline and drive referrals.
While a byproduct of a strong launch is reaching #1 Best Seller, that’s not the goal. Being a #1 Best Seller or #1 New Release is a fleeting accomplishment, while Amazon reviews are social proof that stay on your book’s sales page.
Robbie has received over 200 reviews for each of his independently published books, which collectively reached #1 Best Seller in 30 categories across four countries.
Join this session to learn how Robbie has built large book launch teams filled with likely prospects and likely referral partners, and nurtured team members through writing and posting an Amazon review.
He will cover three areas: timing, building a launch team, and getting 50+ Amazon reviews.
Key Takeaways include:
- Differentiate between your book’s publish date and launch date and how that fits into your 8+ week launch timeline.
- Identify likely prospects, referral partners, and fellow authors for your launch team – and what pitfalls to avoid.
- Personalize outreach through an email nurture sequence that guides launch team members through each step of the process.
About Robbie Samuels
Robbie Samuels is an event design consultant and executive Zoom producer recognized as a networking expert by NPR, Harvard Business Review, Forbes, Lifehacker, and Inc.
As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.
He is the award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia:
- “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” (which won a Gold award from the Nonfiction Authors Association),
- “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List,” and
- “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences.”
Robbie founded the Biz Book Publishing Hub, with over 50 experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. He is also a business growth strategy coach, professional speaker, TEDx speaker, HBR contributor, and host of the Biz Book Publishing Hub podcast.
Robbie is the openly transgender owner of Robbie Samuels LLC, a certified LGBT Business Enterprise.