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Heather Lutze’s “Marketing Espionage: How to Leverage Online Competitive Intelligence to Dominate Your Industry”

November 12, 2016 @ 9:00 am - 2:00 pm

$45 – $75

Click here to register!

All attendees must bring their power cords and laptops (not iPads) to this hands-on presentation.  

This high-content, fun program based on Heather’s book Marketing Espionage will pull back the curtain on industry secrets and reveal how to:

  • Understand why “Intel Strategies” are not covert, but industry best practices for developing a winning online marketing plan.
  • Spy on yourself and discover where you stand with Google right now.
  • Tap the psyche of the searcher to stop guessing and start connecting meaningfully with customers who are ready to buy.
  • Gain a significant competitive edge by discovering your competitors’ online strategy.
  • Go undercover to conduct advanced keyword research for the right phrases to get found fast.
  • Create a content strategy that connects with and converts customers.
  • Learn top non-technical strategies any business can implement to improve Findability.

Heather Lutze is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact— Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: Roadmap for Social Media & Mobile Marketing.  Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners. Heather has shared the stage with Tony Robbins Business Mastery in Fiji and London, and have even appeared on Oprah.

Click here to register!

Details

Date:
November 12, 2016
Time:
9:00 am - 2:00 pm
Cost:
$45 – $75
Event Category:
Event Tags:
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Organizer

NSA-Michigan
Phone:
(734)-707-8985
Email:
info@nsamichigan.org
Website:
www.nsamichigan.org

Venue

Weber’s Inn
3050 Jackson Road
Ann Arbor, MI 48336 United States
+ Google Map
Phone:
(734) 769-2500
Website:
www.webersinn.com